Marcy Vanek has over a decade of experience developing marketing communications, working in a variety of industries on both coasts and also overseas. She holds a BA in advertising & public relations and is well-versed in message development, campaign planning and graphic design.

AJ Broadbent is a graduate of the New York Film Academy and is continually excelling his craft to the next level, recently studying under acclaimed National Geographic photographer, Joe McNally. AJ spent considerable time in Prague before landing at Allegra, which perhaps explains his Bohemian attitude that is reflected in his photography. AJ’s commercial work places equal importance on marketable appeal as well as visual artistry.

David Reher worked as a graphic designer in Boston before directing his career towards the printing industry. Dave holds a BFA in graphic design and a master’s degree in print media management. His background allows him to bridge the world between print and design so that Allegra can deliver a superior end product.

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The creative process is as important as the end result. That’s why consultation is the most important step in developing your marketing communications.

Collateral Materials
Have you ever looked at another company’s sales materials – perhaps even your competitor’s – and asked yourself why yours don’t look that good?  Collateral materials inform your customers, prompt them to act and leave a lasting impression of your company’s image.  The better they are designed and targeted, the more effective they will be. We can work with you to assess your business objectives and develop collateral materials that communicate an effective message, both verbally and visually.

Corporate ID
A logo is NOT just a little picture and nice letters put together to make a neat design. A logo is the defining image of your business. It’s your tool for developing brand recognition. It’s your single most strategic marketing effort. At Allegra, designing a logo is a several step process that involves

• Consultation – learning the aspects of your business and how these elements pertain to your visual identity
  
• Interpretation – developing artwork that conveys the mission of your business
  
• Concepts – the creation of multiple concepts from which the client can choose as a starting point for the final design
  
• Revision – refining the chosen concept to be completely in tune with your expectations
  
• Delivery – your logo will be provided to you in several electronic formats and you will receive a standards manual that outlines the proper usage of your new corporate ID.

Advertising
Just because Allegra might not print it, doesn’t mean we won’t design it. We can develop the design and copy of a single ad, or better yet, work with you to develop a comprehensive advertising campaign. We’ll discuss the target audience, the message and the goal’s you’re hoping to achieve and strategically incorporate those elements into your advertising.

Direct Mail
Allegra has fantastic direct mail services. Why not get a fantastic mail piece to go with it? Throw in the fact that Allegra has access to countless mailing lists and you’ve got yourself a no-brainer promotional piece. With access to all the printing in-house, we know all the tricks to make a uniquely folded, die cut or printed piece that will really grab attention.

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Some times what holds back business owners from developing marketing materials is simply the fear of having to write the message. From short and concise ad copy to a full, detailed corporate brochure, we can develop effective copy for any application. It all starts with an extensive Q & A session to make sure we understand what it is you need to convey and we’ll take it from there to create copy that sells your product, promotes your service or brings customers through your door.

 

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The right image will evoke the right response. That’s why using the best possible photography is critical to your marketing communications. Local shots, for example, create recognition in your piece. Custom shots increase interest in your piece. And remember that nothing destroys a marketing piece like poor photography.   Our photographer, AJ, will develop imagery ideas, make recommendations and execute shots that will amaze you… and your target audience.

 

Please click here to view our on-line portfolio and remember there's a lot more that we can show you in person. Call Marcy at 449-2961 to discuss the possibilities we can produce for your company.

 

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