Develop branding for a new, Montana-themed gift shop that would appeal to both visitors and locals.
Dimensional signage, logo design, printed collateral materials
Shopping in the Montana Shop is meant to epitomize the experience of being in Montana and the store needed branding that would exemplify that experience. The store’s owner had a vision from the onset to create a shop that stood out from the others in the mall. The new branding needed to be inviting and distinct and stand alone as an element to sell products.
The use of dimensional letters set against a stone-textured vinyl backdrop tie the overhead signage in with the timbered awning. The addition of vinyl logos to the side panels customize what would otherwise be generic.