The creative process is as important as the end result. That’s why consultation is the most important step in developing your marketing communications.
Have you ever looked at another company’s sales materials – perhaps even your competitor’s – and asked yourself why yours don’t look that good? Collateral materials inform your customers, prompt them to act and leave a lasting impression of your company’s image. The better they are designed and targeted, the more effective they will be. We can work with you to assess your business objectives and develop collateral materials that communicate an effective message, both verbally and visually.
A logo is NOT just a little picture and nice letters put together to make a neat design. A logo is the defining image of your business. It’s your tool for developing brand recognition. It’s your single most strategic marketing effort. At Allegra, designing a logo is a several step process that involves
Consultation – learning the aspects of your business and how these elements pertain to your visual identity
Interpretation – developing artwork that conveys the mission of your business
Concepts – the creation of multiple concepts from which the client can choose as a starting point for the final design
Revision – refining the chosen concept to be completely in tune with your expectations
Delivery – your logo will be provided to you in several electronic formats and you will receive a standards manual that outlines the proper usage of your new corporate ID.
We can develop the design and copy of a single ad, or better yet, work with you to develop a comprehensive advertising campaign. We’ll discuss the target audience, the message and the goal, and then strategically incorporate those elements into your advertising.
Some times what holds back business owners from developing marketing materials is simply the fear of having to write the message. From short and concise ad copy to a full, detailed corporate brochure, we can develop effective copy for any application. It all starts with an extensive Q & A session to make sure we understand what it is you need to convey and we’ll take it from there to create copy that sells your product, promotes your service or brings customers through your door.
The right image will evoke the right response. That’s why using the best possible photography is critical to your marketing communications. Nothing destroys a marketing piece like poor photography. We develop imagery ideas, make recommendations and execute shots that will amaze you… and your target audience.
The proof is in the pudding. Take a look at our case studies to see what we’ve done for our clients and then give us a call!