Allegra first opened its doors in 1982 as “Insty Prints” inside the Power Block in downtown Helena with 950 square feet and one copier and one press. It was the first print shop of its kind in Helena to offer desktop publishing, overnight printing services, color copies, high speed and engineering copies. Later that year, owners Toni and Clark Broadbent were able to open a second location on 11th Avenue to serve the needs of the nearby state offices. Insty Prints continued to grow over the next decade and a half – increasing services and utilizing technology – and in 1997, Insty Prints merged with two other local printers, Century and The Printers and moved to its current, 21,000 square foot location at 40 West Lawrence. In 2004, Instry Prints closed its 11th Ave. location, brought everything under one roof and took on a new name, Allegra. The name change signified a transition from a quick printer to comprehensive printing partner.
In 2008 Allegra took another bold step forward. With the changing landscape of printing and the emergence of on-line technologies, Allegra acquired new staff and set a new course to pair its printing expertise with marketing knowledge. Allegra has segued from a print provider to a full-service marketing solutions provider, offering expertise in marketing planning, web design, advertising and graphic design.
Our brand promise is to deliver effective marketing strategies produced from a solid understanding and concerted interest in your business goals.