Junk mail is a system of mailing useless information to a random group of people.
Direct mail is a system of identifying a specific target demographic that you want as a customer, crafting a message that appeals to them and reaching them when they are at home or work where they are attentive and open to absorbing new information.
At Allegra, we do Direct Mail.
Mail Services
From the marketing aspect to the production aspect, we have loads of experience that you can put to work to make your direct mail campaign a success:
Mail list procurement – We have access to tons of mailing lists categorized by numerous demographic data. And if you’re not sure of what demographic criteria you’re after, we can work with you to determine what audience will be best for your objectives.
List management – We can sort, de-dupe, merge or purge your mailing list as well as check it for accuracy.
Mail piece design – The success of your campaign relies on the message you send. Our Creative Services department can develop a custom-tailored mail piece with effective copy and design.
And if you’ve already got a design, we can assess it for mailing regulation compliance and also make recommendations that might save you money.
Bindery – We can collate, stuff, fold – whatever your mail piece needs to make it to its destination.
Addressing – With our high-speed ink jet addressing system or our automated labeling system, we can address your mail pieces elegantly and accurately. We can also bar code them to ensure correct delivery.
Sorting – Allegra can sort your mail according to destination so the post office doesn’t have to, thus saving you money.
Bulk Mail Rates – Don’t have a bulk mail permit but want the savings of one? Don’t worry, use ours.
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